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Why should my company have a web-site?
A good question, and one that we hope this page will go a
long way towards explaining, if you'll bear with us...
Advertising: Having a Web
site is one of the most cost-effective forms of advertising
available today. Your customers can see details of your products
or services 24 hours a day. If your company offers something
that can be easily shipped abroad, your Web site can be reached
by almost any country in the world just as easily as it can
by someone in the next street. You can publish an up-to-date
stock/price list as often as you wish, making sure your potential
customers are as well informed as possible.
Information: Many people
feel the need to learn more about something before they make
a commitment to purchase, but do not wish to call the company
for fear of being drawn into a lengthy discussion with a sales
person. The chances are that the Web site can answer any questions
they may have about your company before they call, allowing
them to feel better informed about what your company has to
offer.
Communication: Your company
can use a Web site to keep its own staff informed about products
and services. For example, if you have a large fleet of representatives
on the road, laptop computers and GSM modems (not to mention
WAP mobiles, PDAs and Wireless Internet) can allow them to
keep in constant touch with the latest company news, product
prices and availability without having to constantly distribute
printed matter to them.
E-mail: If your company
is serious about doing business in today's climate, you NEED
e-mail. Perhaps you already have e-mail addresses from an
Internet Service Provider, such as Freeserve or AOL. Your
Web site can carry information request "forms" on
which potential customers can enter details of their requirements,
or other queries. This information can then be sent to your
mailbox instantly, letting you know the answers to the questions
your staff would ask the customer. You can then reply to the
customer with information relevant to their needs. You can
also save e-mail details from those people that make enquiries
in order to inform them of future offers that may be of particular
interest.
Won't I need to buy a lot of new
equipment? Many people believe that having a Web
site means investing heavily in a lot of new computer hardware
and software. This is not the case. All our off-the-shelf
Web site solutions are hosted on our own servers, so all your
business will need is a computer to retrieve your e-mail enquiries.
There is a very good chance that you already have a system
perfectly capable of performing this task.
But hasn't the Internet "bubble"
burst with all these dot-com businesses folding?
A few companies that were selling something (maybe sports
goods, for example) using the Internet and only the
Internet have gone under. Most of these concerns borrowed
heavily to start these ventures and couldn't realise the profits
required to sustain the business. Your company is probably
selling its goods or services in the "real world"
and would be using the Internet to supplement its current
advertising and to streamline its business communications.
The Internet is here to stay - it's not going to go away.
OK, what do I do now? Simple,
call us on 01293 434224 or e-mail us by clicking
here and we'll have a friendly chat and, if you wish,
arrange a meeting to discuss how the Internet can help your
business. Remember, our service is not simply one-dimensional;
we can provide your company with all it needs to get up and
running, from computers, printers and modems to networks,
software and on-going technical support.
I'm not convinced; I don't think
I'll bother. OK, if we can't help you right now,
we strongly recommend that you at least stake a claim to your
little piece of Web-estate by registering your domain
name. This is the "address" by which
people find you on the Internet (such as www.tesco.com). This
can be done for as little as £30 and it guarantees that
no one else will register your name before you. If you do
this, it also allows us to direct e-mail to whatever address
you currently use, whilst the public sees your more prestigious
company domain. (Which looks better: info@daves-cars.freeserve.co.uk
or info@daves-cars.co.uk?)
Call us on 01293 434224,
or e-mail us by clicking
here.
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